George Hobeika’s shows are among the key moments we look forward to during Paris Fashion Week, not only because the Lebanese designer has built a celebrated name in haute couture, but also because he has become internationally known for some of the most beautiful red-carpet gowns. Since beginning to work alongside his son, Jad Hobeika, he has also found a way to bring a younger spirit to his designs. Jad has followed in his father’s footsteps, mastering the craft without remaining confined by the styles that came before him.
Images: Antonio.Production
Jad Hobeika’s influence has become increasingly visible in the House’s aesthetic, and the Spring-Summer 2027 collection was perhaps the clearest example yet of how his signature can work alongside his father’s established approach to haute couture.
Images: Antonio.Production
Femininity was very much present throughout the show, but it did not take just one form. This was precisely what caught our attention about the collection. Rather than trying to define what femininity should look like, the designers focused on giving women different ways to express it through clothes that make them feel their best. Some looks were strong and precisely constructed, while others were soft, sheer and almost weightless. The collection moved between black and white, delicate pink and gold, and between clothes that held their shape and those that flowed naturally around the body. This variety reflected the influence of both designers. The more structured side feels closer to Georges, while the more relaxed attitude speaks to Jad. Together, they offered a more open idea of femininity.
Images: Courtesy of Georges Hobeika
It is a femininity that leaves room for both strength and softness: a precisely constructed look can sit alongside a loose, flowing dress, while a more masculine silhouette can meet sheer fabrics and delicate cuts without one overpowering the other. It is a simple idea, but an important one: a woman does not have to limit herself to one style or one type of design, just as she does not have to remain one version of herself. She can be quiet and dreamy at one moment, rebellious and bold at another, and there are clothes for all of these sides of her within the same collection.
Images: Antonio.Production
At the same time, the designers did not move too far away from the elements that have long defined the House. Floral-inspired embroidery, for example, returned this season with a different approach. Rather than simply decorating the dresses, the floral motifs were embroidered directly onto patterned fabrics. Crystal embellishment also appeared throughout the collection, particularly on the evening pieces, adding sparkle without turning every look into something we would only expect to see on a red carpet.
Images: Georges Hobeika Instagram
What I liked most about the collection was the gradual shift towards greater fluidity in the shapes and silhouettes. Little by little, the geometric forms became softer, the draping more transparent, and the volumes moved away from their architectural quality towards something more fluid. As the models continued to walk down the runway, the mood shifted from more serious, structured dresses to pieces that felt more relaxed and easy. This transition gave the show a beautiful sense of movement and made it difficult to predict what would appear next.
Images: Georges Hobeika Instagram
And then came the deer.
The motif appeared on cufflinks, earrings and bags, going beyond its role as a simple decorative detail. It felt as though the designers were using the deer to bring together two qualities that might seem contradictory at first: delicacy and strength. The image of a fawn held close to its mother suggests protection, care and motherhood, while the animal itself carries a sense of quiet strength.
Images: Courtesy of Georges Hobeika
This felt particularly meaningful because it expressed the collection so well. Strength does not necessarily have to be loud. The woman at the centre of this collection can be romantic one moment and powerful the next. She can wear a sharply cut design and then disappear into layers of sheer fabric. She can want crystals, lace and flowers without giving up her boldness.
This collection was not trying to reinvent femininity. Instead, it simply gave it more room to express itself and to shine in different ways.
For a House known for its beautiful evening gowns, this feels like a meaningful step. Georges Hobeika has not abandoned the elaborate dresses, the signature embroidery or the glamour that has always defined the House. This time, however, it has given women more freedom to choose how they want to dress and, ultimately, how they want to shine.
